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Microsoft Invest - Household Attribution reporting

  • Article

A number of reports and feeds contain information about Household Attribution reporting. You can access Household Attribution reporting in two ways:

  • The Network Analytics Report can be used to view the IP-based conversions and the IP-based conversion rate for your CTV campaigns.
    • Post View Conversions: IP & Post Click Conversions: IP
    • The Network Analytics report, represents the post view or post click conversions as the sum of Microsoft user ID-based and IP-based conversions.
  • In the Standard Feed there are conversion event types each with a different variant. The following can be summed together to calculate total conversions.
    • Variant types:
      • Post-click conversions
      • Post-view conversions
    • Event types:
      • Microsoft’s cookie ID based conversions.
      • IP address based conversions.
      • Microsoft’s cross-device based conversions.