Explore Insertion Orders page
The Insertion Orders page is a central hub for advertisers, offering a streamlined interface to provide insights by giving advertisers a single place where they can monitor their Insertion Orders as well as view metrics about the associated Line Items under those Insertion Orders.
Insertion order context and menu
Selecting the hamburger icon on the Insertion order sub-navigation causes the Insertion order menu to slide out from the left side of the screen. This action displays all Insertion orders associated with a particular advertiser.
Users can search directly for an Insertion order by name or ID, as well as filter by state:
- Active, or
- Favourite
Selecting another insertion order reloads the page, updating the sub-navigation bar, details section, and grid to reflect the context of the new Insertion order.
Analytics and settings buttons
- Select the Settings button in the top-right corner to load the Insertion order details. This opens the Settings tab and displays the Insertion order details.
- Select the Analytics tab in the top-right corner to load the analytics details. This displays the chart section, featuring a dual Y-axis bar and line graph based on two metrics that is selected.
Note
The default value of these metrics are always going to be Revenue and CPC.
The left hand side Y-axis will represent the first metric. The values supported are:
| Metrics | Description |
|---|---|
Media Cost |
Cost your network has spent buying media for campaigns under the line item. Media Cost always appears in USD (the currency in which Microsoft Advertising transacts). |
Viewable Impressions |
The number of measured impressions that were viewable, per the IAB Viewability definition, which states that an impression is viewable if 50% of the pixels are in-view during 1 consecutive second. |
Impressions |
Number of impressions for all campaigns under the line item. |
Revenue |
Revenue the advertiser has paid or will pay your network as a result of campaigns under the line item. |
The right hand side Y-axis will represent the second metric. The values supported are:
| Metrics | Description |
|---|---|
Impressions |
Number of impressions for all campaigns under the line item. |
Viewable Impressions |
The number of measured impressions that were viewable, per the IAB Viewability definition. An impression is considered viewable if 50% of the pixels are in-view for one consecutive second. |
Revenue |
Revenue the advertiser has paid or will pay your network as a result of campaigns under the line item. |
CPM |
The standard basic pricing model for online advertising in which advertisers pay for every 1,000 impressions of their served creative. |
Clicks |
Number of clicks for all campaigns under the line item. |
CPC |
A payment model in which advertisers pay each time a user clicks on their creative. |
CTR |
Percentage of impressions that resulted in clicks for this campaign. |
Views |
Views denotes the number of views an ad gets when a website or web application is loaded by the user's device. |
CPCV |
The price an advertiser pays every time a video ad runs through to completion. Rather than paying for all impressions, some of which may have been stopped before completion, an advertiser only pays for ads that finished. |
VCR |
The percentage of an advertiser's video creatives that are played from start to finish. This is also known as a View Through Rate (VTR) or Video Completion Rate (VCR). |
LTR |
The Audio Listen-Through Rate (LTR) is calculated by dividing the number of completed listens by the number of impressions and then multiplying the result by 100%. |
Conversions |
The number of conversions that were attributed to inventory that you purchased from the seller. |
CPA |
A payment model in which advertisers pay for every action, such as a sale or registration, completed as a result of a visitor clicking on their creative. An "acquisition" is also referred to as a "conversion." |
Listens |
Listen-through targeting allows traders to target audio inventory with a projected percentage of audio completions. The listen-through rate is defined as the number of audio completions / number of ad impressions for a particular line item. |
Margins |
The designated currency amount paid to a network as compensation for managed-advertising services. |
Progress of the Billing Period
- Select the Billing Period dropdown to view a list of each billing period under different metrics.
- When you select an option, the Analytics tab updates to reflect the metrics values for that Insertion order (on the chart) and the average metrics information for the billing period progress and average metrics section.
- The Billing Period Progress bar represents the pacing of the Insertion order, showing how much of the budget has been spent in relation to how much should be spent at this point in the current billing period.
| Metrics | Description |
|---|---|
Today |
It defines the time period for the data extracted for today’s report. |
Yesterday |
It defines the time period for the data extracted for yesterday’s report. |
Last 7 Days |
It defines the time period for the data extracted for the report over the last seven days. |
Month to Date |
It defines the time period for the data extracted for the report from the last month to the current date. |
Custom |
It defines the time period for the data extracted for the report for the custom date range specified by the user. |
Average metrics
The average metrics section aggregates data across the billing period or lifetime to display an average daily value for each metric.
| Metrics | Description |
|---|---|
Avg Media Cost |
Average cost your network has spent buying media for campaigns under the line item. Media Cost always appears in USD (the currency in which Microsoft Advertising transacts). |
Avg Revenue |
Average revenue the advertiser has paid or will pay your network as a result of campaigns under the line item. |
Avg Margin |
The designated average currency amount paid to a network as compensation for managed-advertising services. |
Avg CPA |
The average amount you've been charged for a conversion from your ad. |
Avg CTR |
Percentage of impressions that resulted in clicks for this campaign. |
Avg CPM |
The standard basic pricing model for online advertising in which advertisers pay for every 1,000 impressions of their served creative. |
Avg vCPM |
The average media cost, expressed as a viewable CPM. |
Avg CPC |
A payment model in which advertisers pay each time a user clicks on their creative. |
Avg View Rate |
Target inventory based on a projected percentage of viewed impressions. Viewability rate is defined as the percentage of impressions that were viewable out of the total number of impressions measured for viewability. |
Line item grid
The line item grid below the Insertion order and Analytics section details all Line items associated with a particular Insertion order. It supports features such as search, filtering, and bulk editing. It enables users to pull reports by selecting the Download Report button, enabling them to view and gain insights into the campaign's performance during the length of the flight duration.