Define markets for MSI/EXE app

The Microsoft Store reaches customers in over 200 countries and regions around the world. You can choose the markets in which you'd like to offer your app.

For info to help make your app suitable for customers around the world, see Guidelines for globalization and Make your app localizable.

Markets

By default, we'll offer your app in all possible markets, including any future markets that we may add later.

If you prefer, you can define the specific markets in which you'd like to offer your app. To do so, click on Change markets in the Markets section on the Pricing and availability page. This will display the Market selection popup window, where you can choose the markets in which to offer your app.

By default, all markets are selected. You can unselect individual markets to exclude them, or you can deselect Select all option and then add individual markets of your choice. You can also search for a particular market in the search bar. Once you’ve finished, click OK to save your selections.

Note that your selections here apply only to new acquisitions; if someone already has your app in a certain market, and you later remove that market, the people who already have the app in that market can continue to use it, but they won’t get the updates you submit, and no new customers in that market can get your app.

Important

It is your responsibility to meet any local legal requirements, even if those requirements aren't listed here or in Partner Center. Keep in mind that even if you select all markets, local laws and restrictions or other factors may prevent certain apps from being listed in some countries and regions. Also, some markets may have specific requirements related to age ratings. If your app doesn’t meet these requirements, we won't be able to offer your app in that market. See Age ratings for more info.

You will also see a checkbox that lets you indicate whether to offer your app in any market that the Store may add in the future. If you leave this box checked, and we later add new markets, the pricing model from your submission will be used for your app in those markets. If you don't want this to happen, you can uncheck this box, in which case we will not list your app in any future markets (though you can always add them later).

Microsoft Store consumer markets

You can choose to list your app in one or more of the following markets.

Afghanistan	Åland Islands	Albania	Algeria
American Samoa	Andorra	Angola	Anguilla
Antarctica	Antigua and Barbuda	Argentina	Armenia
Aruba	Australia	Austria	Azerbaijan
Bahamas	Bahrain	Bangladesh	Barbados
Belarus	Belgium	Belize	Benin
Bermuda	Bhutan	Bolivia	Bonaire
Bosnia and Herzegovina	Botswana	Bouvet Island	Brazil
British Indian Ocean Territory	British Virgin Islands	Brunei	Bulgaria
Burkina Faso	Burundi	Cabo Verde	Cambodia
Cameroon	Canada	Cayman Islands	Central African Republic
Chad	Chile	China	Christmas Island
Cocos (Keeling) Islands	Colombia	Comoros	Congo
Congo (DRC)	Cook Islands	Costa Rica	Côte d’Ivoire
Croatia	Curaçao	Cyprus	Czechia
Denmark	Djibouti	Dominica	Dominican Republic
Ecuador	Egypt	El Salvador	Equatorial Guinea
Eritrea	Estonia	Ethiopia	Falkland Islands
Faroe Islands	Fiji	Finland	France
French Guiana	French Polynesia	French Southern and Antarctic Lands	Gabon
Gambia	Georgia	Germany	Ghana
Gibraltar	Greece	Greenland	Grenada
Guadeloupe	Guam	Guatemala	Guernsey
Guinea	Guinea-Bissau	Guyana	Haiti
Heard Island and McDonald Islands	Honduras	Hong Kong SAR	Hungary
Iceland	India	Indonesia	Iraq
Ireland	Isle of Man	Israel	Italy
Jamaica	Japan	Jersey	Jordan
Kazakhstan	Kenya	Kiribati	Korea
Kuwait	Kyrgyzstan	Laos	Latvia
Lesotho	Liberia	Libya	Liechtenstein
Lithuania	Luxembourg	Macao SAR	North Macedonia
Madagascar	Malawi	Malaysia	Maldives
Mali	Malta	Marshall Islands	Martinique
Mauritania	Mauritius	Mayotte	Mexico
Micronesia	Moldova	Monaco	Mongolia
Montenegro	Montserrat	Morocco	Mozambique
Myanmar	Namibia	Nauru	Nepal
Netherlands	New Caledonia	New Zealand	Nicaragua
Niger	Nigeria	Niue	Norfolk Island
Northern Mariana Islands	Norway	Oman	Pakistan
Palau	Palestinian Authority	Panama	Papua New Guinea
Paraguay	Peru	Philippines	Pitcairn Islands
Poland	Portugal	Qatar	Réunion
Romania	Russia	Rwanda	Saint Barthélemy
Saint Helena, Ascension and Tristan da Cunha	Saint Kitts and Nevis	Saint Lucia	Saint Martin (French Part)
Saint Pierre and Miquelon	Saint Vincent and the Grenadines	Samoa	San Marino
São Tomé and Príncipe	Saudi Arabia	Senegal	Serbia
Seychelles	Sierra Leone	Singapore	Sint Maarten (Dutch Part)
Slovakia	Slovenia	Solomon Islands	Somalia
South Africa	South Georgia and the South Sandwich Islands	Spain	Sri Lanka
Suriname	Svalbard and Jan Mayen	Swaziland	Sweden
Switzerland	Taiwan	Tajikistan	Tanzania
Thailand	Timor-Leste	Togo	Tokelau
Tonga	Trinidad and Tobago	Tunisia	Türkiye
Turkmenistan	Turks and Caicos Islands	Tuvalu	U.S. Minor Outlying Islands
U.S. Virgin Islands	Uganda	Ukraine	United Arab Emirates
United Kingdom	United States	Uruguay	Uzbekistan
Vanuatu	Vatican City	Venezuela	Vietnam
Wallis and Futuna	Yemen	Zambia	Zimbabwe

Note

For a list of the countries and regions in which you can register for a developer account, see Account types, locations, and fees.