Summary
A good Customer Data Platform is important for organizations to build deep connections with their customers and create personalized customer journeys. It starts by providing a unified view of your customers across your organization's different data silos. It helps to provide a deeper understanding of your customers through detailed insights. A good Customer Data Platform lets you take actions based on that data by making it available for use in the applications that your organization uses every day. Dynamics 365 Customer Insights - Data includes two capabilities that help organizations unify customer data into a single profile and to implement actions based on those insights.
This module explained how to get started with Dynamics 365 Customer Insights - Data, including:
Defining the Customer Data Platform and why it matters to organizations.
Examining how to get started working with Customer Insights - Data, including accessing the application and navigating to the different capabilities.
Exploring how Copilot can be used to gain insights using natural language.
Reviewing how to get started working with Customer Insights - Data.
From here, the next step is for you to become more familiar with how to set up the different features, such as:
Learning how to ingest data.
Connecting to different websites and apps.
Defining items like measures, segments, events, and more.