Check your knowledge

Completed

Answer the following questions to see what you learned.

1.

Which of the following options best describes the concept of a digital twin?

A physical record in Customer Insights - Data

Understanding all digital touch points that a customer has with your organization

The unified customer profile record in Customer Insights - Data

A funnel that tracks the journey that a customer takes on your website.

2.

While exploring the Customer Insights – Data application, you want to be able to ask questions about your data to gain insights. Where in the application would select to access this feature?

Enrichment

Discovery

Predictions

Data Sources

3.

You have successfully ingested data into your application and are going to unify your data into a single unified customer profile. Which of the following steps is not part of this process?

Mapping customer data

Deduplication rules

Matching rules

Data Enrichment

You must answer all questions before checking your work.