Describe use cases for Copilot
In Customer Insights – Journeys, Copilot can be used to help create and manage your marketing campaigns using everyday language. It simplifies processes and empowers you to reach customers more effectively. Copilot can be used to tailor your customer journeys and provide a user-friendly way to connect with customers at every touchpoint.
With Copilot in Customer Insights – Journeys, you can:
Target the right customers: With Copilot's Query Assist feature, you can describe your segment criteria in natural language and let Copilot create segments for you. For example, you can type "customers who bought shoes in the last month." Copilot translates your phrase into a segment, that you can refine by adding or removing conditions, or by using filters and sorting options.
Simplify journey creation: With Copilot’s AI assistance, users are able to write out their journey goals and objectives and Copilot creates real-time journeys for you. By analyzing your intent, it offers insightful suggestions for touchpoints, transitions, and milestones. For example, when you type "create a journey that sends a welcome email to all loyalty customers," Copilot generates a journey suggestion for you.
Create emails quickly: Copilot simplifies email creation by allowing you to write key points or select a topic and tone of voice that match your message and let Copilot generate email content. Copilot provides you with stylistic recommendations, to make your emails more informative, and visually appealing. For example, you can type "write an email that invites customers to a special sale event and offers them a coupon code" and Copilot generates an email template for you.
Use image recommendations: Copilot can provide you with image recommendations that complement your email content. It interprets the written and visual context of your messages and recommends images that enhance rather than detract from the overall communication. For example, you can type "show me images of shoes on sale" and Copilot displays a gallery of images to choose from.
Refresh and perfect your message: Copilot excels at understanding the context of the provided content. When you give Copilot a passage to rewrite, it considers the surrounding text, grasping the tone, intent, and specific nuances. For example, you can type "revise this paragraph for a more formal tone" and Copilot intelligently interprets your instructions and provide dynamic content suggestions.
Take advantage of AI-assisted themes: With AI-assisted themes, you can define the visual appeal of your emails effortlessly by describing your preferences using natural language and Copilot takes care of the rest. For example, you can type "create a friendly and inviting look for this message," and Copilot transforms your vision into a stunning email theme.