Introduction
Dynamics 365 Commerce supports multiple channels. These channels include online stores, call centers, and retail stores (brick-and-mortar stores). Online stores give retailers online presence, where the customer can interact with the brand and purchase products from the online store, in addition to the retailer's physical stores. When customers buy products online, these products can be shipped to them or they can pick up the products in any of the brands’ retail stores.
To create an online presence, you must go through a set of configurations in Commerce Headquarters (HQ), such as creating an online store and creating and managing an e-Commerce site where the customers can interact with the brand and shop online.