Special characters

Use these terms to describe the special characters shown.

Character Name
´
acute accent (not accent acute)
&
ampersand

Don't use in place of and.

See ampersand (&)
< >
angle brackets
apostrophe (publishing character)
'
apostrophe (customer-typed text)
*
asterisk

It's OK to use star to refer to the key on a phone keypad.
@
at sign
\
backslash
{ }
braces (not curly brackets)
[ ]
brackets
^
caret, circumflex (not accent circumflex)
¢
cent sign
« »
chevrons, opening and closing

Microsoft term, seldom used, especially in documentation. Also referred to as merge field characters in Word.
©
copyright symbol
dagger
°
degree symbol
÷
division sign
$
dollar sign
[[ ]]
double brackets
ellipsis (singular), ellipses (plural)

Don't add space between ellipsis points.
em dash
en dash
=
equal sign (not equals sign)
euro symbol
!
exclamation point (not exclamation mark)
`
grave accent (not accent grave)
>
greater than sign

If used in conjunction with the less than sign to enclose a character string such as an HTML or XML tag, right angle bracket is OK.
greater than or equal to sign
-
hyphen
"
inch mark
<
less than sign

If used in conjunction with the greater than sign to enclose a character string such as an HTML or XML tag, left angle bracket is OK.
less than or equal to sign
minus sign (use en dash)
×
multiplication sign

Use * instead if necessary to match software.
not equal to
#
number sign or hashtag

In general, use number sign instead of pound sign to refer to the # symbol. In social media, use hashtag. Use pound key when referring to the phone keypad button.
paragraph mark
( )
parentheses (plural), opening or closing parenthesis (singular)
%
percent
π
pi
|
pipe, vertical bar, or OR logical operator
+
plus sign

Don’t use to replace words like and, over, or plus.

See plus sign (+)
±
plus or minus sign
?
question mark
“ ”
quotation marks (not quotes or quote marks)

Curly quotation marks
is OK if necessary to distinguish from straight quotation marks.
" "
straight quotation marks (not quotes or quote marks)
‘ ’
single quotation marks or single curly quotation marks (not quotes or quote marks)
' '
single straight quotation marks (not quotes or quote marks)
®
registered trademark symbol
§
section
/
slash (not virgule)
~
tilde

Don't use in place of about or approximately.
trademark symbol
_
underscore