Search engine optimization
Important
This content is archived and is not being updated. For the latest documentation, see Microsoft Dynamics 365 product documentation. For the latest release plans, see Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | General availability |
|---|---|---|
| End users by admins, makers, or analysts |  Oct 1, 2019 |
Feb 1, 2020 |
Business value
A canonical URL is the version of a URL that has been selected by the marketing manager to act as the main URL for a page. As an example, consider a site that has the following two URLs associated with the same page:
contoso.com/womenswear/dresses/pid=9999
contoso.com/sale/clearance/dresses/pid=9999
A marketing manager needs to inform search engine bots which URL is the most representative URL for the page and define it as the canonical URL. By defining a canonical URL, the link signals for similar or duplicate pages can be consolidated to prevent an e-commerce page or website from being ranked poorly by search engines.
contoso.com/womenswear/dresses/pid=9999
contoso.com/sale/clearance/dresses/pid=9999
The marketing manager needs to inform the search engine bots which URL is the most representative URL for the page and define it as the canonical URL. By defining the canonical URL, the link signals for similar or duplicate pages can be consolidated to prevent an e-commerce page or website from being ranked poorly by search engines.
Feature details
Easily create and maintain pages that are friendly to search engines using templates and modules that ensure clutter-free and consistent HTML experiences. You can include page titles, descriptions, and native meta tags, or use third-party tagging systems using custom data actions.
URL management is done completely independently from pages. There’s no folder structure, and any URL can be pointed at any page in your site. URL redirects are also simple to manage within the editorial tool set. The flexibility and ease of URL management makes vanity URLs, site structures, and SEO considerations simple to adapt and migrate.
See also
Manage SEO metadata (docs)