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Link web analytics with Copilot Studio analytics

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Integrating web analytics with your copilot analytics is essential for gaining insights into user interactions across various channels. There are two approaches to achieve seamless integration: pass tracking IDs from a webpage to your copilot, and capture conversation IDs in your web analytics. By implementing these methods, you can enhance your analytics capabilities and gain a deeper understanding of user behavior.

Methods for integrating analytics

There are two ways to integrate web analytics with copilot analytics:

  • Pass a tracking ID and other data to the copilot as context variables

  • Capture the copilot’s conversation ID in your web analytics

You can use either method or both.

For more information on how to build your own reports with your own custom dimensions on top of the conversation transcripts, see Use custom analytics reports.

Note

By default, conversation transcripts have a data retention of 30 days in Dataverse, but you can change the retention period.

Pass tracking ID from website to copilot

You can pass any information, like a tracking ID, from your website to your copilot. To pass information, you need to have a global variable in your copilot that takes input from your custom canvas (website code).

To send this information from your custom canvas, add the piece of code outlined in Pass context variables from your webpage to a copilot.

Screenshot of JSON code block highlighting the TrackingId field.

With this setup, you see the tracking ID you sent from your custom canvas code in your copilot analytics in the Dataverse Table ConversationTranscript.

Screenshot of JSON code block highlighting the TrackingID field and Tracking Number output.

Capture conversation ID in web analytics

This method uses a conversation ID to connect your web and copilot analytics. To get this conversation ID, you must integrate the copilot using the webchat.js in your HTML/JavaScript code, as outlined in Customize the default canvas (simple).

Note

This method doesn’t work if you embed the copilot using the iFrame approach. For more information, see Add a copilot to a live or demo website.

As shown in the following sample JavaScript code, you can access the conversationId and save it to your own analytics:

Screenshot of JavaScript code highlighting the console.log parameter referencing conversationInfo.conversationId.

To test that this method is working correctly, press the F12 key. In the web browser's developer tools, search for console.log, as shown in the following image:

Screenshot of a web browser's developer tools window highlighting the console.log output.