Quickly grasp key email engagement metrics

Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for	Public preview	Early access	General availability
Users, automatically	-	-	Jan 2025

Business value

Identifying high-engagement contacts enables targeted follow-up, allowing sales teams to focus on deals with the greatest potential. By tailoring communications based on specific engagement actions, teams can create more personalized outreach that resonates with prospects. It also ensures efforts are directed toward high-interest prospects, maximizing productivity. Together, these metrics enable a strategic approach to engagement, driving higher conversion rates and improving overall sales outcomes.

Feature details

The email engagement enhancement highlights key engagement metrics, displaying only the first and most recent instances of clicks, replies, attachment views, and opens, while omitting all other instances. This keeps the focus on the most critical interactions. To access this feature, ensure that the email engagement option is enabled in the Sales Insights settings of the sales application.