Support WhatsApp through Azure Communication Services

Important

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Enabled for Public preview General availability
Users by admins, makers, or analysts Aug 30, 2024 -

Business value

Businesses can provide an expanded channel choice to customers by offering WhatsApp through Azure Communication Services as a support channel for customers who prefer to communicate using WhatsApp.

Feature details

Messaging platforms such as WhatsApp give businesses an opportunity to engage with customers in their own context to provide them with a seamless and personalized customer service experience. The following capabilities are available:

  • Administrators can configure the WhatsApp channel powered by Azure Communication Services.
  • Customers can reach out to the business through WhatsApp and seek support in an asynchronous manner.
  • Agents can use one unified, contextual, and productive interface to engage with customers and resolve their issues.
  • Supervisors and managers can access rich reports to run the support center efficiently and effectively.

See also

Configure a WhatsApp channel through Azure Communication Services (docs)