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Abandoned cart capabilities for e-commerce

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Important

This content is archived and is not being updated. For the latest documentation, see Microsoft Dynamics 365 product documentation. For the latest release plans, see Dynamics 365 and Microsoft Power Platform release plans.

Enabled for Public preview General availability
Users by admins, makers, or analysts Aug 3, 2020 Oct 5, 2020

Business value

Abandoned cart capabilities are a key component of an e-commerce platform. These capabilities support a virtuous cycle that allows retailers to identify abandoned purchases, contact those customers to encourage them to complete their purchase, analyze the effectiveness of those communications, and adjust business rules to optimize conversion.

Dynamics 365 Commerce will provide the tools and infrastructure that let retailers enable and customize the abandoned cart cycle to maximize the revenue they recover from abandoned carts.

Feature details

Dynamics 365 Commerce will provide a code sample that provides the link between the retail server and your email marketing provider. This code sample will:

  • Provide a sample integration with a third-party marketing platform that can be customized by the customer.
  • Retrieve abandoned carts from the retail server on a customer-defined schedule and push them to the configured email marketing provider.