| ActionEventDropoff |
Logged when a customer drops out of a journey step |
| ActionEventInflow |
Logged when a customer enters a journey step |
| ActionEventPostponed |
Logged when an journey step is postponed (paused) for a customer, usually for quiet hours |
| ActionEventProcessed |
Logged when a customer goes through a journey step successfully |
| ActionEventResumed |
Logged when a journey step is resumed for a customer |
| ActionEventSystemFailure |
Logged when an journey step fails for a customer |
| ActivityContactBlocked |
|
| ActivityContactBlockedBusinessUnit |
|
| ActivityContactBlockedConsent |
|
| ActivityContactBlockedExternalConsent |
|
| ActivityContactBlockedSuppression |
|
| ActivityContactDispatched |
|
| ActivityContactExpired |
|
| ActivityContactProcessingFailed |
|
| BotCustomLinkClicked |
Logged when a bot clicks a custom message link. |
| BotEmailLinkClicked |
Triggered when a bot clicks a link in an email. |
| BotPushNotificationLinkClicked |
Logged when a bot clicks a push notification link. |
| BotSmsLinkClicked |
Triggered when a bot clicks an SMS link. |
| ConfirmableFormSubmitted |
|
| ConfirmationRequest |
|
| ConfirmationResponse |
|
| ContactDeleted |
Indicates that a contact has been deleted. This interaction applies to Outbound marketing only. |
| ConversionEventTouchPoint |
|
| CreateCrmActivityContactProcessed |
|
| CreateCustomChannelActivityContactProcessed |
|
| CreateLeadActivityContactProcessed |
|
| CreateRecord |
|
| CustomBounced |
Occurs when a custom channel message fails to deliver. |
| CustomChannelResponse |
|
| CustomDelivered |
Logged when a custom channel message is delivered. |
| CustomerJourneyContactRecordUpdated |
|
| CustomerJourneyIterationStarted |
|
| CustomerVoiceQuestionResponseSubmitted |
Generated per each answered question in the Customer Voice survey |
| CustomerVoiceSuveyResponseSubmitted |
Generated when Customer Voice response is submitted |
| CustomLinkClicked |
Triggered when a custom channel message link is clicked. |
| CustomNotSent |
Logged when a custom channel message fails to send. |
| CustomReceived |
Indicates a custom channel message reply was received. |
| CustomSent |
Generated when a custom channel message is successfully sent. |
| DomainNotOwnedByAnyone |
Triggered when during sending an email, the domain used isn’t authenticated anywhere |
| DomainOwnedByDifferentOrganization |
Triggered when using non authenticated domain that is owned by another organization |
| EmailAddressOptedOut |
Triggered when a contact, lead, or CI profile opts out via the preference center form. |
| EmailBlockBounced |
Triggered when an email is blocked due to bounce |
| EmailBlocked |
Triggered when an email is blocked due to various reasons. |
| EmailBlockedByActivityExpiration |
Triggered when an email is blocked due to reaching the expiration date |
| EmailBlockedByUnsubscription |
Triggered when an email gets blocked due to no consent |
| EmailBlockedByUser |
Triggered when a contact had marked you email as Do Not Email |
| EmailBlockedConsentNotGiven |
|
| EmailBlockedContactabilityDoNotEmail |
|
| EmailBlockedDomainDeliverability |
|
| EmailBlockedDuplicateAddress |
Logged when an email is blocked due to duplicate addresses. |
| EmailBlockedExternalConsentFailure |
Logged when an email is blocked due to missing consent. |
| EmailBlockedFrequencyCapReached |
|
| EmailBlockedInactiveContact |
Logged when an email is blocked due to an inactive contact. |
| EmailBlockedInvalidRecipientAddress |
|
| EmailBlockedInvalidReplyToAddress |
|
| EmailBlockedInvalidSenderAddress |
|
| EmailBlockedMissingContactData |
Triggered when a contact was deleted or there is a missing security access |
| EmailBlockedMissingRelatedData |
Triggered when we can’t fetch related record used in personalization query |
| EmailBlockedOtherReason |
Logged when an email is blocked due to other reasons. |
| EmailBlockedSuspension |
|
| EmailBlockedTrialQuotaExceeded |
|
| EmailBounceCacheBlocked |
Triggered when an email is blocked by suppression list |
| EmailBounced |
Logged when an email fails to deliver due to a bounce. |
| EmailCcSent |
Generated when an email is successfully sent to a cc recipient. |
| EmailClicked |
Triggered when an email link is clicked. |
| EmailContainsBlacklistedLinks |
Triggered when an email contains flagged blacklisted links. |
| EmailDelivered |
Indicates that an email was successfully delivered. |
| EmailFeedbackLoop |
Generated when an email is marked as spam. |
| EmailForwarded |
Indicates that an email was forwarded. This interaction applies to Outbound marketing only. |
| EmailHardBounced |
|
| EmailHardRemoteBounced |
|
| EmailOpened |
Logged when a contact, lead, or CI profile opens an email. |
| EmailSendingFailed |
|
| EmailSent |
Generated when an email is successfully sent. |
| EmailSoftBounced |
|
| EmailSoftRemoteBounced |
|
| EmailSubscriptionSubmit |
|
| EntityDeleted |
Indicates that an entiry has been deleted. This interaction applies to Outbound marketing only. |
| EventCheckIn |
Logged when registered attendee is checked in for an event. |
| EventRegistration |
Logged when event registration is created. |
| EventRegistrationCanceled |
Logged when an event registration is canceled. |
| EventRegistrationCreatedFromWaitlist |
|
| EventRegistrationWaitlisted |
|
| ExperimentationDistribution |
|
| ExperimentationGoal |
|
| FormsProSurveyOpened |
|
| FormsProSurveyQuestionAnswered |
|
| FormsProSurveySubmitted |
|
| FormSubmissionConfirmed |
Generated when the double opt-in is confirmed. |
| FormSubmissionExpired |
Generated when the double opt-in expires after 28 days since the form submission. |
| FormSubmitted |
Generated when a marketing or event registration form is submitted. |
| FormVisited |
Generated when a contact or lead visits a tracked form page. |
| GoalEvent |
Logged when a customer meets the goal for the journey |
| InvalidRecipientAddress |
Logged when an email is blocked due to invalid recipient address. |
| InvalidReplyToAddress |
Logged when an email is blocked due to invalid Reply-To address. |
| InvalidSenderAddress |
Logged when an email is blocked due to invalid sender address. |
| JourneyEventCancelledByActionFailure |
Logged when a journey instance is terminated by a failure in a journey step |
| JourneyEventCancelledByExitEvent |
Logged when a journey instance is terminated when a customer qualifies for an exit criteria |
| JourneyEventCancelledByJourneyStopped |
Logged when a journey instance is terminated because the user has stopped the journey |
| JourneyEventCancelledBySupressionSegment |
Logged when a customer does not go to the next journey step because they belong to a suppression segment which excludes them from the journey |
| JourneyEventCompleted |
Logged when a customer completes a journey run |
| JourneyEventEntryProcessed |
Logged when a customer enters the journey (emitted by the flow) |
| JourneyEventEntrySystemFailure |
Logged when a customer fails to enter the journey due to a system error |
| JourneyEventExited |
|
| JourneyEventInflow |
Logged when a customer enters a journey (emitted by the service before calling the flow) |
| JourneyEventInprogress |
|
| JourneyEventPreEntryDropoff |
Logged when a customer drops off before attempting to enter a journey |
| JourneyEventProfileResolvedWithRetry |
Logged when the system finds the customer matching the event after trying again |
| JourneyEventProfileUnresolved |
Logged when the system can't find a matching customer for the event |
| JourneyEventUndefined |
|
| LeadScoreBoost |
Triggered when a lead score is increased. This interaction applies to Outbound marketing only. |
| LinkedInFormSubmission |
Occurs when a LinkedIn lead form is submitted. This interaction applies to Outbound marketing only. |
| MissingDataAccessPrivileges |
|
| OptimizationFeedback |
|
| OutOfEmailCredits |
Triggered when a trial organization reaches the quota of number of sent emails. |
| PassThroughActivityContactProcessed |
|
| PushNotificationLinkClicked |
Logged when a push notification link is clicked. |
| PushNotificationNotSent |
Indicates a push notification failed to send. |
| PushNotificationOpened |
Logged when a push notification is opened. |
| PushNotificationSent |
Triggered when a push notification is sent. |
| RedirectLinkClicked |
Triggered when a redirect link is clicked. This interaction applies to Outbound marketing only. |
| SchedulerActivityContactProcessed |
|
| SegmentMembersCountChanged |
|
| SegmentRelationshipEdited |
|
| SegmentSubscribed |
|
| SegmentUnsubscribed |
|
| SessionRegistrationCanceled |
Logged when a session registration is canceled. |
| SessionRegistrationCreatedFromWaitlist |
|
| SessionRegistrationWaitlisted |
|
| SmsBounced |
Occurs when an SMS fails to deliver. |
| SmsDelivered |
Logged when an SMS is delivered. |
| SmsLinkClicked |
Triggered when an SMS link is clicked. |
| SmsNotSent |
Logged when an SMS fails to send. |
| SmsReceived |
Indicates an SMS reply was received. |
| SmsSent |
Generated when an SMS is successfully sent. |
| SplitterActivityContactProcessed |
|
| SurveyResponse |
|
| TriggerActivityContactProcessed |
|
| TriggerCrmWorkflowActivityContactProcessed |
|
| VoiceCallAttempted |
Triggered when Contact Center had attempted to make a voice call |
| VoiceCallBlocked |
Triggered when CIJ blocks sending a request to Contact Center to make a phone call |
| VoiceCallNotAttempted |
Triggered when Contact Center does not attemp to make a phone call. |
| VoiceCallSent |
Triggered when CIJ send a request to Contact Center to make a phone call |
| WebsiteClicked |
Logged when a known contact, lead, or CI profile clicks a tracked website link. |
| WebsiteVisited |
Logged when a known contact, lead, or CI profile visits a tracked website. |