Hotmail/Outlook.com Solving Mass Mailing Delivery Issues

Article
1/17/2024

You suddenly got blocked by Hotmail/Outlook.com and you have no clue what happened?

How come your mail is landing in the customers junkfolder? Do you manage your mail reputation?

Short URL

Need immediate help?

If you need immediate assistance for solving Hotmail or Outlook.com delivery issues (your mail sent to Outlook/Hotmail is blocked):

Go to: http://aka.ms/outlook.com/createticket (Short URL for: http://go.microsoft.com/fwlink/?LinkID=614866)

Introduction

For almost every company mail communication is essential to keep the business running.

Deliverability rates of less than 100% have a measurable impact on the business, making it very important to monitor and stay on top of the issue.

Recovering from black listing, Hotmail/Outlook.com lockout is very tricky.

This article discusses how companies can stay out of trouble and ensure better mail deliverability including:

Understanding Deliverability Issues: The factors that influence e-mail deliverability.
Deliverability troubleshooting options.
Maintaining your mail reputation

Reputation?

Definition

Source: http://en.wikipedia.org/wiki/Reputation

Reputation of a social entity (a person, a social group, an organization) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in business, education, online communities, and many other fields.

Reputation may be considered as: a component of an identity as defined by others.

Reputation is known to be a ubiquitous, spontaneous, and highly efficient mechanism of social control in natural societies. It is a subject of study in social, management and technological sciences.

Its influence ranges from competitive settings, to cooperative ones, like firms, organizations, institutions and communities.

Key words

evaluation on a set of criteria
defined by others
important in many fields
component of identity
highly efficient mechanism of control

Mail reputation

How to destroy your mail reputation?

Via your mail infrastructure

Send your marketing and transactional via your mail server
Don’t patch and maintain
Forget about security
Don’t monitor your corp infrastructure (servers, network, internet,…)

With mass mails

Send as much as mail as possible
Load your mail with lots of URLs
Fill your mail with key words as loans, gambling, commercial proposals, …
Use untrusted mail addresses
Change your mail address regularly
Send it from a server you don’t own
Don’t ask, just send
Don’t allow to unsubscribe

Players in the game

Senders
Infrastructure Providers (Send/Receive)
Recipients
Spam Filters
Dark side: spammers, hackers, ..

Consequences & Impact

Technical

Mail to junk
Mail dropped/not delivered
Mail returned
Mail server blocked
Domain & IP black listing
Provider black listing

Business

You’re the last one to know
Very difficult to recover
Business down
Corporate reputation
Internet: forget the right to forget??

Reputation damage = €€€€ !

How to get and keep your mail reputation in shape?

Manage your reputation
Secure your infrastructure
Secure DNS
Split transactional and bulk mail
Warm up your mail
Secure bulk mail partners
Become trusted sender

Tooling