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Advertising with Silverlight

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If you are interested in using Silverlight for advertising, check out the Silverlight Ad Publishing and Serving Guide. This paper describes the Silverlight features that are most relevant to people who create, serve, and track advertisements. For example, the paper describes:

 

  • Cross-domain ad hosting.
  • Ingesting ads into a creative management system (including Deep Zoom ads).
  • Synchronizing multiple Silverlight ads on a single Web page.
  • Implementing graceful downgrading for users who do not have Silverlight installed.

 

The Silverlight features described in this paper are covered in the official documentation, but the emphasis on the advertising scenario provides some practical insights for those of you in the marketing biz.

Comments

  • Anonymous
    December 11, 2008
    PingBack from http://blogs.msdn.com/silverlight_sdk/archive/2008/12/11/advertising-with-silverlight.aspx

  • Anonymous
    December 11, 2008
    If you are interested in using Silverlight for advertising, check out the Silverlight Ad Publishing and

  • Anonymous
    December 11, 2008
    If you are interested in using Silverlight for advertising, check out the Silverlight Ad Publishing and

  • Anonymous
    December 13, 2008
    In this issue: Silverlight SDK, Shawn Oster, Jeff Wilcox, Bart Czernicki, David Anson, Jonathan van de

  • Anonymous
    June 30, 2010
    If you are interested in using Silverlight for advertising - don't use the "hover for more" option.  It is intrusive (which you may like), and can cause panic - the results of which you are unlikely to like.  The download bar screen that at least some computers experience before the ad comes to life has made my mother and other friends of hers think their computers were being attacked by viruses.  In my mother's case, she literally unplugged herself from the internet, didn't (at that time) see the ad in question and I had to come to her house to troubleshoot the problem because she was afraid to use the machine.  When we finally figured it out, and went back to the site that had started it all, Dove soap lost a customer for life.