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Amazon's Mechanical Turk, who would want to participate?

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Not the first time I read about it and I have to admit that the "artificial artificial intelligence" idea is interesting.

https://www.mturk.com/mturk/welcome

The one thing I don't understand is the rate that users are expected to be paid to complete some tasks. For example, take a look at the following task (or HIT as they are called in the Mechanical Turk world):

Take a College Survey! (U.S. only)
 
 Requester:   Ken Exner Reward:   $0.10 per HIT HITs Available:   1 Duration:   12 hours
Qualifications Required:   None

Take a College Survey! (U.S. only)

 

 In order to complete this HIT, you must visit the following link
https://www.myplan.com/mturk_college_ratings.php 
where you will be asked to do the following:

(1) Select your alma mater (college that you went to) from drop-down lists.
(2) Rate your college on 14 attributes (e.g. how much of a party school it is, how competitive it is, quality of the student housing, etc.)

After rating your college on all 14 attributes, hit "Submit" and you will be given a confirmation code. Copy that confirmation code and paste it into the field below as evidence that you completed this HIT. You will be rewarded after an accepted review of your HIT.

Now $0.10 to complete a survey about a college? Who realistically wants to spend 15-30 minutes to do so to be only paid $0.10? I'd be quicker for me to go out on trash day and pick out cans from the recycling bins....

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