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Radio advertising for Response Point

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Len Poulin, of LBP Enterprises in Waynesboro, VA is advertising Response Point on the local radio:

Local radio ads are a great way to reach small businesses in your area. It's cheap, and very targeted.  Many small business owners spend a lot of time in their cars, jumping from one place to another, and radio makes them a captive audience.  When we did some test advertising on the radio a few months ago, we found it was very effective.

If you've been doing local advertising for Response Point, please let us know.

Comments

  • Anonymous
    January 01, 2003
    PingBack from http://mstechnews.info/2008/11/radio-advertising-for-response-point/

  • Anonymous
    November 18, 2008
    Congrats on your radio advertising success.  Make sure you are getting the most effecient buys for your money (Cost Per Point, CPM, Effective Frequency,etc.) One other place to look at is public radio stations (i.e. NPR broadcasts specifically)...as professional radio creatives and media buyers, we have found these stations good at reaching business owners ages 35-64 with $75K+ income. To your future success, M. Bruce Abbott Creative Director/Partner Radio Lounge http://www.radioloungeusa.com

  • Anonymous
    January 31, 2009
    Radio advertising can be very powerful if the message is benefit-oriented and straightforward, without loading up on too many copy points.