Ray Ozzie transcript: I really like this man!
Semplicity. I like what he's sayng, I like how he talk and I love his ability to go to the point, with umilty and an extraordinary vision, from a business point of view and from a technical point of view.
Ok, you know, I'm from Microsoft, and I'm very happy about that!
Ray: I've been working in the collaboration software business for quite a while and CS is just technology that is intended to help organizations reduce co-ordination costs. This goes back to Ron Coast and many many people have studied it and technology is not a panacea for reducing co-ordination costs. A lot of it is leadership and process and management practices. Unless you kind of step back sometimes, when you have very complex projects by design... unless you kind of step back and question what are the ways that we're restructuring to revisit them sometimes you don't take advantage of opportunities that you might be able to have to make things operate more seamlessly. In some cases, depending on the nature of the product, if a lot of innovation is required... if you really need to do a lot of white board brainstorming, then being together in a physical space is really a great way to do that... oddly enough in some projects, breaking them apart, and putting them even geographically distributed introduces a barrier that you forces you to have to overcome and sometimes constraints like that can be liberating and sometimes you can get more net work done by introducing those constraints than by having lots and lots of little interruptions in a large project.
I really encorage all of you to see al the transcript you can find here: https://www.oreillynet.com/pub/a/network/2007/02/21/web-20-ozzie.html