10 Rules of Writing for the Web

by Gerry McGovern

https://www.marketingprofs.com/3/mcgovern6.asp

1. Know your reader

2. Take a publishing approach

3. Keep content short and simple

4. Write active content

5. Put content in context

6. Write for how people search

7. Write great headings

8. Write great summaries, sentences, paragraphs

9. Write great metadata

10. Edit. Edit. Edit.

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