Share via

The economy, software, and business intelligence

  • Article

I just read Generating positive PR for the IT department and a couple of trends seem evident.

· "A majority of IT executives polled worry most about IT and business alignment." IT and business: Separate but equal no more

· IT needs to better communicate its services and ultimately its value to the business.

The article advocates an IT marketing manager role to better communicate its services and value to business. Interesting and important during a time where good projects might get cut because value isn’t well communicated.

There is no better time than the present to communicate the value of IT that is aligned with the business and its processes. PerformancePoint Server BI tools work directly to align its users with information to make cost-saving decisions.

How do you best communicate the value of business intelligence tools to IT executives? You have to speak their language. Consider reading the book Drive Business Performance: Enabling a Culture of Intelligent Execution to gain further insight into how business intelligence helps business. The book explains how performance management saves an organization time and money.

Comments