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How (not) to build a successful ISV

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Admit it, you have thought about starting a technology company.

Well, before joining Microsoft I left my job as a CTO of a medium sized ISV to bring to market and idea that I had. My product was the subject of articles in RFID Journal, Internet Retailer, won some awards, including one from Microsoft, and made some sales. Ultimately, I realized that the business model would not support building a successful organization. If you have ever thought of starting a software company then take a look at an interview I conducted on MicroISV, a site dedicated to small software startups. I hope you find it helpful.

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