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Zune School Marketing...

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In many respects, the Zune campaign represents traditional Microsoft marketing thinking.

And Dim Bulb's analysis has a lot of merit.

It's about the product and the full experience. The campaign is secondary, if it is even relevant at all.

Comments

  • Anonymous
    November 12, 2007
    In many respects, the Zune campaign represents traditional Microsoft marketing thinking. And Dim Bulb's