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Book Review: Cluetrain Manifesto

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I remember the day about 8 years ago or so when my colleague, Matt van Horn, told me to read Cluetrain Manifesto.

All I can say is that I made a mistake in not listening to him then.

 The knowledge imparted by this book has been in my head for a while, but it gave me a great framework for the sea-change that is taking place in front of our eyes (and on our monitors).

If you REALLY want to understand the implications of the Web on a social/business/inter-personal level, this is a MUST read.

The candid, authentic style reinforces a lot of what I've been trying to do on this blog and others. For some, a cold dose of reality (get on the cluetrain, baby!). For others, the inspiration to tackle a whole new frontier.

Comments

  • Anonymous
    September 15, 2007
    I remember the day about 8 years ago or so when my colleague, Matt van Horn , told me to read Cluetrain

  • Anonymous
    October 23, 2007
    If you are reading this blog, odds are you fall in the middle of the dark blue curve. White collar jobs

  • Anonymous
    December 01, 2007
    Sometimes you make mistakes, but when you do, what do you learn from them? I've gotten a fair amount