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Competing Against a Community?

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From Sun’s Jonathan Schwartz

As will become more obvious by the day, you can compete against a product, but it's close to impossible to compete against a community.

It's no coincidence that as we enter our most aggressive product cycle ever, an understanding of ecology, ecosystems and community development will once again be at the core of our strategy.

https://blogs.sun.com/roller/page/jonathan/20050528#random_cool_things

Comments

  • Anonymous
    May 31, 2005
    The comment has been removed
  • Anonymous
    May 31, 2005
    I don't think collaborative development was the entirety of what Jonathan was talking about. I think the post refers to the entire community ecosystem as a compelling reason to purchase a product.
  • Anonymous
    June 03, 2005
    The comment has been removed