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The CRM Dilemma - A Blog

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Someone passed me a link to Arne Huse's blog The CRM Dilemma and I must admit, I can't stop reading. Here is an excerpt to whet your appetite.

"Let me caution that if you have not yet implemented CRM at your company, you should probably not continue reading this blog. If, on the other hand, like me you implemented CRM to great fanfare using all best practices available, only to find no one is using it, you may be very interested in this research. My wife speaks of the day I discovered the CRM Dilemma and how shocked and depressed I was. I really believed that I had chosen the wrong career path in moving from sales to CRM.

Although my findings have been verified time and time again, they are hard to accept. After presenting my research, the IT Project Manager said "If I was considering CRM and heard your research findings, I probably would recommend we don't even try and save the money." Usually, the problem is easy but the solution is hard. In this case, the problem is much harder to accept than the solution."

Arne continues on in a 19-part series to outline the steps and solutions towards a successful implementation of a CRM program.

You're welcome.  :o)

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