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MSNBC: Casual blogging not just lunch money now

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NEW YORK - Zach Brooks pocketed $1,000 this month blogging about the cheap lunches he discovers around midtown Manhattan ($10 or less, preferably greasy, and if he's lucky, served from a truck).

The site, Midtownlunch.com, is just a year and a half old and gets only about 2,000 readers daily, but it's already earning him enough each month for a weekend trip to the Caribbean — or in his case, more fat-filled culinary escapades in the city.

In the vast and varied world of blogging, Brooks is far from alone.

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