Introducing the Microsoft Store

Consumers can now purchase and download our most popular products like Windows and Office online through the new Microsoft Store.  I do like the design of the site, it's clean and uncluttered with no brand logos - how refreshing!

So far the stores are available in Germany and the UK with other international stores coming online in 2008 and 2009.  The platform which drives this online purchasing will become available to partners in the future so they can distribute our products electronically too.

This is an interesting step for Microsoft and one wonders what the end game is here.  Is this the brand we take into the high street to challenge Apple and it's stores to compete more effectively in the consumer space, or will we continue to leverage our retail partners? 

Go here for the store: https://emea.microsoftstore.com/uk

Comments

• Anonymous
  January 01, 2003
  Hi Quikboy thanks for all your great feedback, I'll make sure I pass it on to the Microsoft Store team. More products are coming soon... Cheers James

• Anonymous
  January 01, 2003
  Hi William, Do you really think it looks like a Warez site? I don't - looks fine to me! Which bits in particular are you talking about? James

• Anonymous
  January 01, 2003
  Hi Mark, agreed the URLs are not perfect, yet.  Will feed it back to the team. Cheers James

• Anonymous
  June 02, 2008
  I'm certainly very happy to see this - been waiting for it for years. I note that in the US there's been a Microsoft store for some time.. And yes, great site!

• Anonymous
  June 02, 2008
  Just to follow up - just been thinking - it looks a tad bit terrifying  -  i mean, it looks extremely like the sort of "warez" sites you get in spam email! How are Microsoft going to be confident end-users aren't going to get conned in the confusion?

• Anonymous
  June 02, 2008
  Great but what is the difference with http://windowsmarketplace.com/ ? Another Microsoft store like.

• Anonymous
  June 02, 2008
  Wow! Very clean and beautiful site! Just wish the prices were a tad lower! ;-)

• Anonymous
  June 02, 2008
  Are you sure the thing's for real - entering the URL as www.microsoftstore.com returns a 503. I'm sure it's fine, but it's a little odd that the obvious URL doesn't redirect to 'emea...'.

• Anonymous
  June 03, 2008
  The comment has been removed