Details on changes in Reporting API coming January 1st, 2016

In our previous blog we had informed you that Bing Ads will be making some changes in Reporting API as Bing becomes the provider of Search and Search Advertising Services across AOL properties. Today we have those details on the changes to share, so that you can make necessary modifications to your code.

Change in ‘Network’ Field:

Currently, the ‘Network’ field in reports has following possible values:

Values	Description
Bing and Yahoo! search	This is Bing and Yahoo owned and operated network
Syndicated search partners	This is Bing and Yahoo syndicated network
Content	This is Content network

 

Beginning January 1^st, 2016, the new value below may be returned in addition to the existing values above:

Values	Description
AOL search	This is AOL owned and operated network

 

Change in ‘TopVsOther’ Field:

Currently, the ‘TopVsOther’ field in reports has following possible values:

Values	Description
Bing and Yahoo! search—Top	Ad was shown in mainline of Bing and Yahoo! O&O publishers
Bing and Yahoo! search—Other	Ad was shown in sidebar of Bing and Yahoo! O&O publishers
Syndicated search partners—Top	Ad was shown in mainline of Bing and Yahoo! Syndicated publishers
Syndicated search partners—Other	Ad was shown in sidebar of Bing and Yahoo! Syndicated publishers
Content network	Ads shown in content network
Unknown	Unknown

 

Beginning January 1^st, 2016, the new values below may be returned in addition to the existing values above:

Values	Description
AOL search—Top	Ad was shown in mainline of AOL owned and operated publishers
AOL search—Other	Ad was shown in sidebar of AOL owned and operated publishers

Note: These changes will be applicable to the reports run from Web UI as well.

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Comments

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