adCenter API tokens ? 3 types of tokens for different scenarios
If you have a history of high monthly expenditures on adCenter, you can get tokens to access accounts programmatically via the adCenter API. If you want to have access to the adCenter API, then contact your adCenter account representative to discuss the nomination process.
In addition to a user name and password, API users need a developer token or code to access their data.
adCenter provides 3 kinds of API access to suit the needs of different customers. There are 3 kinds of tokens:
Single-user tokens -- These work only with one customer’s user name and password – not any other customer accounts. Agencies may use single-user tokens when they manage multiple customer campaigns under the same account. Agencies may also use single-user tokens if they manage accounts on behalf of a customer.
3rd-Party Developer tokens – These work with any valid adCenter credentials. Tool developers, who provide software or services for use by many adCenter users, will want this type of token. This is also the most restricted token. If you are requesting this type of token, then you should understand the nomination process, talk with your business representative, and explain the business need. Agencies or Resellers may also use 3rd Party developer tokens based on requirements. Please discuss with your business representative on whether it is a good fit for your needs.
Aggregator tokens -- Aggregators handle search advertising for hundreds or thoursands of small businesses. They are also known as "resellers" or Small and Medium Business (SMB) Aggregators. This token is provided to these customers, and allows the creation of new adCenter customers via the API. Users accessing the API with this token can manage any customer accounts that they have created. The aggregators can create new customers in adCenter for each new business they bring on.
adCenter will continue to offer these 3 types of tokens for developers. In some cases, you may need more than one type or need to change token types. To discuss this, you should contact your account representatives.
Comments
- Anonymous
April 09, 2010
The comment has been removed - Anonymous
April 12, 2010
Hi Ewan, Thank you for the question on the blog. I'll ask Shamit to add more info. We do have plans to ope the API to small businesses. We haven't announced a date, but it's an important milestone for our API and we know there is interest from customers like yourself.At the same time, you should read Scott White's post from Friday on migrating from YSM to adCenter API: community.microsoftadvertising.com/.../migrating-from-search-marketing-api-to-adcenter-api.aspxPlease be sure to subscribe to the blog and forum feeds in the coming days and weeks for more information on the migration.Let us know here or in the forum if you have any questions.We're looking forward to helping you use the adCenter API.-Chris Norred, community manager. - Anonymous
April 13, 2010
Hi Chris, Thanks for that. I'll keep my eyes out. I hope to be able to get my hands on the API after so many years of waiting! I've actually been speaking to a previous customer who's got some tokens now so I should be able to look at it quite soon. - Anonymous
April 19, 2010
Hi R.G.thank you for the question and for the interest in the API. We know there is broader interest in using the API and we are working to make it available to more users. If you are already using adCenter for your search advertising, you can ask your search representative about gaining access to the API via an invitation. Meanwhile, subscribe to the blog and forums to make sure you're updated when there is news about API availability. - Anonymous
April 20, 2010
I was just told today (4/20/2010) that AdCenter API is still invitation-only. I must say it is rather annoying that Microsoft hasn't opened API access to their paid search platform, especially considering MS's history of support for developers. The amount of traffic I receive from Bing account looks like a rounding error when compared to the Google numbers. Why are you sitting on technology that could make your platform more attractive to 3rd party developers? - Anonymous
December 08, 2010
The comment has been removed - Anonymous
November 27, 2011
The parties on this thread may have already heard that earlier this year we opened up API access for any adCenter client. If you do not have an account manager, you may request access via this link: support.adcenter.microsoft.com/eform.aspxI hope this helps!