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What's more important: service & ambience or food?

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While I was sitting in a lovely restaurant in Spain I was thinking about the most important thing that makes eating in a restaurant a great experience. Is it really the food? I ate in a restaurant last Monday that hadn’t served great food. But I felt so welcomed: The prices were moderate, the waiter was just phenomenal and the dining room was nicely decorated. In contrast, I’ve dined in so many restaurants that served great food but they were either overprized or the service was just horrible (sometimes even both applied). If I have to decide between a great ambience and great food… well I would most of the time go for the ambience.

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  • Anonymous
    March 10, 2005
    The comment has been removed
  • Anonymous
    March 10, 2005
    I think Joel got it right: it does not matter if somethings really good, it matters if something is so bad you wont come back:

    http://www.joelonsoftware.com/articles/ForewordtoPPM.html
  • Anonymous
    March 10, 2005
    I totally agree. I had so many disappointing dinners in top rated restaurants. Either the food wasn’t up to my expectations or it was far too expensive. In many cases the service personal was slightly arrogant. But in contrast, the ambience of a cozy family-run restaurant compensated in many cases for the missing *s.

  • Anonymous
    March 26, 2005
    The comment has been removed
  • Anonymous
    March 27, 2005
    Reto: In this case, nothing can go wrong the next week... ;-)
  • Anonymous
    May 29, 2009
    PingBack from http://paidsurveyshub.info/story.php?title=beat-schwegler-s-2-cents-what-s-more-important-service-amp-ambience-or