Hello @Satya Alapati ,
Thank you for reaching out Microsoft Q&A.
I understand one of your customer is not able to launch the application from the myapps and getting error while launching : App launch failed App with ID 153a478e-a330-446d-b0d6-d03cadf6113c failed to launch.
The solution is to add the application Home page URL on the App Registration --> Properties blade. This would be the URL on the third-party application side where the user would begin the authentication flow with Entra ID. App developer support would provide this to the customer if the customer does not know.
Hope this helps. Do let us know if you any further queries.
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Regards,
Goutam Pratti.