The URL that you are browsing should match the CN name on the certificate.
This site uses Learn.Microsoft.com
In the IIS binding for the site you would set the host name (DNS name) and select the certificate.
So on Microsoft's IIS web server, the host name would show Learn.microsoft.com.
The Digicert utility is useful for testing.
https://www.digicert.com/support/tools/certificate-utility-for-windows