Amitoj Singh Greetings & Welcome to Microsoft Q&A forum!
Do I need to deploy a custom model to get this to run successfully as the completions are? I don't see this requirement in any documentation.
To answer your question, yes, you need deploy an embedding model. In your case it is text-embedding-3-large model.
Please see Learn how to generate embeddings with Azure OpenAI and Explore Azure OpenAI Service embeddings and document search for more details.
Do let me know if that helps or have any further queries.