Can Microsoft Copilot assist with streamlining the content planning and briefing creation process for marketing campaigns?

yasmin nejat 0 Reputation points
2025-01-29T10:40:11.6733333+00:00

Current Pain Points:

  • Our Marketing HQ manually handles content creation and production for landing pages and organic social media, involving many stakeholders.
  • The process is tedious, requiring multiple revisions and approvals, including key messages and legal/compliance approvals for assets.

What We Need Copilot to Do:

  • Guide content managers through the process using a checklist of questions.
  • Offer options and suggestions to streamline the workflow.
  • Assist in gathering inputs from various roles (Creative Director, Project Manager, Asset Manager).
  • Send notifications and reminders.
  • Continuously update the content/creative briefing until final approval and posting.

Thanks for your help.

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