So, I moved from Image creation to Disk snapshot and create a VM from a copied disk from snapshot.
I've also increased the time for service start timeout (I had a 1 vCPU and 2GB of RAM)
https://www.codetwo.com/kb/how-to-extend-the-timeout-for-services-if-they-do-fail-to-start/#:~:text=Run%20Windows%20Services%20manager%20(launch,)%2C%20as%20shown%20in%20Fig.
Other option: Automatic (Delay start).