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Branding - going a step too far....

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I've been at the Connections conference this week talking about Windows Mobile and how it integrates with Exchange 2007 as well as the advances in Service Pack 1.

I was staying at The Hotel which is part of the Mandalay Bay (where the conference is taking place).  In The Hotel - everything is branded The....

There is The Lounge...

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Then The Coffee Bar

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Plus there is The Store

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But surely this is branding gone too far....

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Comments

  • Anonymous
    November 07, 2007
    First of all, a nice name for a hotel (maybe I'm biased ;-) and I think the idea is great. But I would have given the "tp" another name, maybe "the end"? ;-)

  • Anonymous
    November 08, 2007
    I kinda like it.  And "the end" - that's even better.  But, it goes to show, their branding worked: You've just added to their presence on the internet now.