To whom can I distribute Promo Codes?

Question

Hello, I want to develop uwp apps and recently read about promo codes. To whom can I distribute Promo Codes? Can I give it to my users in my app who performs well, finishes the levels fast to promote engagement in my apps? i.e, Can I show it in the app itself? What are the restrictions on Promo codes and its distribution?

Answer 1

Hello @Venkatesh ,

Welcome to Microsoft Q&A!

To whom can I distribute Promo Codes?

There are no restrictions here, you can give it to anyone. You can give influential users free access to your app or add-on. You can also use promo codes to solve customer service scenarios by giving users free access to your app or add-on or for beta testing.

Can I give it to my users in my app who performs well, finishes the levels fast to promote engagement in my apps? Can I show it in the app itself?

Of course, You can use targeted push notifications to distribute a promotional code to a segment of your customers.

What are the restrictions on Promo codes and its distribution?

• For games:
  • You can generate up to 5000 promotional codes per game.
  • Promotional codes generated for games never expire.
• For all other types of apps or add-ons:
  • In any six-month period, you may generate up to 1600 single-use promotional codes, or any number of multiple-use codes such that the total allowed redemptions does not exceed 1600.
  • The 6 month period begins when you generate the first promotional code and lasts for 6 months regardless of whether or not you set an earlier expiration date on the codes.
  • Any codes created during an existing 6 month period will count toward the number of codes generated within that period, even if they will expire after the period ends. For example, if you generate a code on the last day of the six-month window, it will be will be still be valid for a full 6 months from its creation.
• You must follow the requirements defined in the App Developer Agreement, including section 3k. Promotional Codes.

For more information, please refer to the official documentation https://learn.microsoft.com/en-us/windows/apps/publish/generate-promotional-codes.

Thank you.

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