Hi Mehmet BAŞERDEM,
Thank you for reaching out to us on Microsoft Q&A forum.
Yes, With Dynamics 365 Customer Insights - Journeys, you can leverage an advanced lead-scoring builder to efficiently define your scoring criteria and model. This tool assigns lead scores based on both demographic attributes and behavioral interactions. A lead who matches your target demographic profile and engages with your marketing materials will receive a higher score. These interactions can include activities such as opening emails, downloading content, browsing your website, or attending an event.
These lead scores are instrumental in identifying high-potential customers. However, to ensure that all team members can easily interpret these scores, you can also use grades to provide a clearer understanding of the score, such as categorizing leads as "cold," "warm," or "hot."
If you are still facing any issue, please let us know in the comments. We are glad to help you.
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