Marketplace categories and industries
This article discusses and lists the categories and industries available to choose from when creating an offer in Partner Center for our two different online stores: Microsoft AppSource or Azure Marketplace.
Category and industry listings by offer type
Microsoft AppSource and Azure Marketplace are two different storefronts that serve different customer personas. Your offer will be published to Microsoft AppSource or Azure Marketplace depending on the category/subcategory selection, the offer type, and transaction capabilities.
Following are the categories and industries applicable to each online store, by offer:
| Offer type | Categories for Azure Marketplace | Categories for AppSource | Industries for AppSource |
|---|---|---|---|
| Azure Application | ✔ | ||
| Azure Container | ✔ | ||
| Azure Virtual Machine | ✔ | ||
| IoT Edge Module | ✔ | ||
| Managed service | ✔ | ||
| SaaS | ✔ | ✔ | ✔ |
| Consulting Service | ✔ | ✔ | |
| Dynamics 365 apps on Dataverse and Power Apps | ✔ | ✔ | |
| Dynamics 365 Operations Apps | ✔ | ✔ | |
| Dynamics 365 Business Central | ✔ | ✔ | |
| Power BI app | ✔ | ✔ |
Applicable store by offer type
Following are the combinations of options applicable to each online store:
| Metered billing | Microsoft 365 add-ins | Private-only plan | Public-only plan | Public & private plans | SaaS offers with Microsoft managed Licenses | Applicable online store |
|---|---|---|---|---|---|---|
| ✔ | ✔ | AppSource | ||||
| ✔ | ✔ | Azure Marketplace | ||||
| ✔ | ✔ | Azure Marketplace | ||||
| ✔ | ✔ | Azure Marketplace2 | ||||
| ✔ | Azure Marketplace | |||||
| ✔ | AppSource1 Azure Marketplace1 |
|||||
| ✔ | AppSource1 Azure Marketplace1,2 |
|||||
| ✔ | AppSource1 Azure Marketplace1 |
1 Depending on category/subcategory and industry selection.
2 Offers with private plans will be published to the Azure portal.
Note
A listing plan and transactable plan can't exist in the same offer.
Categories
Categories in Azure Marketplace target IT professionals and developers while categories in Microsoft AppSource target business users looking for business and/or industry SaaS applications, Dynamics 365 add-ins, Microsoft 365 add-ins, and Power Platform apps.
Select categories and subcategories that best align with the value proposition of your listing. You can select:
- A maximum of two categories, including a primary and a secondary (optional) category.
- A maximum of two subcategories for each primary and/or secondary category. If no subcategory is selected, your offer will be discoverable in the selected category only. Select a subcategory to make your offer discoverable within a smaller subset.
This table shows the primary categories and subcategories that map to Azure Marketplace.
| Primary category | Subcategory |
|---|---|
| AI + Machine Learning | Automated ML Bot Services Business/Robotic Process Automation Cognitive Services Data Labeling Data Preparation Knowledge Mining ML Operations ML Service |
| Analytics | Big Data Data Analytics Data Insights Predictive Analytics Real-time/Streaming Analytics |
| Blockchain | App Accelerators Multi-node Ledger Single-node Ledger Tools |
| Compute | Application Infrastructure Cache Operating Systems |
| Containers | Kubernetes Apps |
| Database | Data Lakes Data Warehouse Ledger/Blockchain Databases NoSQL Databases Relational Databases |
| Developer Tools | Developer Service Scripts Tools |
| DevOps | N/A |
| Identity | Access Management |
| IT and Management Tools | Management Solutions Business Applications |
| Internet of Things | IoT Analytics and Data IoT Connectivity IoT Core Services IoT Edge Modules Iot and IIot Platforms IoT Security IoT Solutions |
| Media | Content Protection Live and On-Demand Streaming Media Services |
| Migration | Data Migration |
| Mixed Reality | Gaming |
| Monitoring and Diagnostics | N/A |
| Networking | Appliance Managers Connectivity Firewalls Load Balancers Private MEC |
| Security | Identity and Access Management Information Protection and Governance Threat Protection |
| Storage | Backup and Recovery Block File and Object Sharing Data Management Enterprise Hybrid Storage |
| Web | Blogs and CMS Ecommerce Starter Web Apps Web Apps Web Apps Frameworks |
Microsoft AppSource categories and subcategories
This table shows the primary categories and subcategories that map to Microsoft AppSource.
| Primary category | Subcategory |
|---|---|
| AI + Machine Learning | AI for Business Bot Apps |
| Analytics | Advanced Analytics Dashboard and Data Visualization |
| Collaboration | Chat Contact Management Meeting and Calendar Management Site Design and Management Voice and Video Conferencing |
| Commerce | E-Commerce, Social Commerce, and Marketplaces Loyalty and Gifting Product Information and Content Management Personalization, Ratings, and Reviews Store Management Subscription and Post Purchase Services |
| Compliance and Legal | Data, Governance, and Privacy Health and Safety Legal Tax and Audit |
| Customer Service | Back Office and Employee Service Contact Center Face to Face Service Knowledge and Case Management Social Media and Omnichannel Engagement |
| Finance | Accounting Analytics, Consolidation and Reporting Asset Management Compliance and Risk Management Payments, Credit, and Collections |
| Geolocation | Maps News and Weather Address Validation |
| Human Resources | HR Operations Talent Acquisition Talent Management People Analytics and Insights |
| Internet of Things | Asset Management and Operations Connected Products Intelligent Supply Chain Predictive Maintenance Remote Monitoring Safety and Security Smart Infrastructure and Resources Vehicles and Mobility |
| IT and Management Tools | Business Applications Management Solutions |
| Marketing | Advertisement Analytics Campaign Management and Automation Email Marketing Events and Resource Management Pricing Optimization Research and Analytics Social Media |
| Operations and Supply Chain | Asset and Production Management Demand Forecasting Information Management and Connectivity Planning, Purchasing and Reporting Quality and Service Management Sales and Order Management Transportation and Warehouse Management |
| Productivity | Blogs Content Creation and Management Document and File management Email Management Gamification Language and Translation Search and Reference Workflow Automation |
| Project Management | Project Accounting and Revenue Recognition Project Invoicing Project Time and Expense Reporting Project Resource Planning and Utilization Metrics Project Planning and Tracking Project Sales Proposals and Bids |
| Sales | Business Data Management Configure, Price, Quote (CPQ) Contract Management CRM Sales Enablement Telesales |
Industries
Industry selection applies only for offers published to AppSource and Consulting Services published in Azure Marketplace. Select industries and/or verticals if your offer addresses industry-specific needs, calling out industry-specific capabilities in your offer description. You can select up to two industries and two verticals per industry.
Note
For consulting service offers in Azure Marketplace, there are no industry verticals.
| Industries | Verticals |
|---|---|
| Financial Services | Banking Insurance Capital Markets |
| Government | Public Safety and Justice Public Health and Social Services Government Operations and Infrastructure Public Finance |
| Defense and Intelligence | N/A |
| Healthcare | Payor Provider Life Sciences |
| Education | Higher Education Primary and Secondary Edu/K-12 Libraries and Museums |
| Nonprofit and IGO | N/A |
| Manufacturing | Manufacturing Mobility |
| Energy | N/A |
| Retail | Retail Customer Goods |
| Media and Communications | Media and Entertainment Telecommunications |
| Professional Services | Partner Professional Services Legal Architecture and Construction Real Estate |
| Distribution | N/A |
| Sustainability | N/A |
| Hospitality and Travel | N/A |
Applicable products
Select the applicable products your app works with for the offer to show up under selected products in Microsoft AppSource.
Use the following steps to access and modify the offer categories or industries.
- In Partner Center under the left navigation pane, select Commercial Marketplace, then select Overview.
- Choose the offer that you want to update and select Properties.
- Review the new taxonomy and update your offer categories and industries as needed.
- Save your draft, then review it, and under Select the applicable products your app works with, publish it. The offer then appears in Microsoft AppSource.
Related content
- To create an offer, sign in to Partner Center to create and configure your offer. If you haven't yet enrolled in Partner Center, create an account.
- For step-by-step instructions on publishing an offer, see the commercial marketplace publishing guide by offer type.