Use alternative products to solve pricing/availability issues
Alternative products are available in Evaluate Orders to help resolve! Price and Avails flags!
About alternate products
The score for an alternate product indicates how closely it's related to the order line's product, based on the following criteria:
- Alternate sizes – Products with the same targeting as the order line's product, but with a different value for Size.
- Audience affinity – Products that heavily overlap the same set of other products.
- Purchase behavior – Products that frequently appear together on the same orders.
View alternate products
In the Product Details panel, select the Alternate Products tab.
Add an alternate product to a proposal
- Select the Add button to the left of the product's name. A new order line with the selected product is created at the top of the Order Line Listing above the Product Details.
- Enter or change the order line parameters (e.g., Start date, End date, Imps) as needed.
- Select Update.
To remove the order line, select Edit and clear the Included checkbox.