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Working with yield management

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Note

This feature is not available by default. If you are interested in gaining access or discussing potential use cases that may apply to your business, reach out to your Microsoft Advertising representative.

Yield management (YM) tools allow networks and their publishers to set floor (minimum bid price) and bias (bid modifying) rules that enable you to exert more control over impression pricing. These tools help you to serve creatives with the highest yields for publishers, allow publishers to express preferences for creatives from certain buyers over others, and avoid channel conflict with directly negotiated deals.

YM rules are set up per publisher and can apply to various impression properties including:

  • The specific audience the network is trying to reach, based on geographic region or marketing segment
  • The type of creatives that are most desired, e.g., those that synchronize with the publisher's content
  • Whether the creatives involved would create channel conflict

  • Understanding Yield Management: Get a basic introduction to floor and bias rules and how YM rules are applied. If you are unfamiliar with YM, you should start here before moving on to other sections.

  • Update Floor Rules: View all floor rules for a specific publisher, view edit, duplicate, or delete floor rules, and use bulk editing options.

  • Create a Floor Rule: Set up a base or conditional floor (minimum bid price) rule.

  • Floor Optimization: When enabled, Floor Optimization adjusts the hard floor for every impression to better protect and value a seller's inventory.

  • Create a Bias Rule: Set up a base or conditional bias (bid modifying) rule.

  • Update Bias Rules: View all bias rules for a specific publisher, view, edit, duplicate, or delete bias rules, and use bulk editing options.