Floor rule targeting
When creating a floor rule, you can target the rule based on several difference targeting criteria. The following sections describe the different types of floor rule targeting.
Frequency targeting
When creating a floor rule, you can target the rule based on the number of times a user has viewed an impression. You can set this rule based on either the minimum or maximum number of times the user has viewed an impression, or you can set both values to define a range to which this rule applies.
From the Create New Floor Rule or Edit Floor Rule page, locate Targeting.
- Select the Scope to indicate whether you would like frequency to be calculated based on views on inventory across the entire platform (Platform Wide), or only views on the publisher's inventory (Publisher Specific).
- Check the User seen at most ___times checkbox and then type the maximum number of impression views to which the rule will apply.
- Check the User seen at least ___times checkbox and then type the minimum number of impression views you want to user to experience before the rule applies.
- If you choose to set a minimum and/or maximum value, you can select the option to Apply to users without a valid Microsoft Advertising User ID. Doing this might violate frequency caps.
Geography targeting
When creating floor rules, you can target users based on the geographic location of the users.
From the Create New Floor Rule or Edit Floor Rule page, locate Targeting. Next to Inventory, click Edit.
See Geography Targeting for details on the different types of geography targeting.
Segment targeting
By default, floor rules target all users. Segment targeting allows you to narrow the users targeted by included or excluding the segments they occupy.
From the Create New Floor Rule or Edit floor rule page, locate Targeting. Next to Segment, click Edit.
See Segment Targeting for details on setting up segment targeting using boolean logic.
Inventory targeting
When creating or editing a floor rule, you can select specific inventory you would like the rule to apply to. You can target direct inventory placements, universal categories, or custom categories.
Getting there
From the Create New Floor Rule or Edit floor rule page, locate Targeting. Next to Inventory, click Edit.
Target direct inventory
By default, the floor rule targets all of your direct inventory. However, you can narrow your targeting to include or exclude specific placement groups or placements.
To target direct inventory, click the the Direct Inventory tab. Click Placement Groups to include or exclude groups of placements, and Placements to include or exclude specific placements.
Important
By default, you are in browse mode, which allows you to browse or search the placements or placement groups. To manage objects by ID, click text. In text mode, type one or more IDs, separated by commas, spaces, or lines, then click Include or Exclude.
Target custom categories
By default, your campaign will target all custom categories. However, you can narrow your targeting to include or exclude specific custom categories.
Note
The Custom Categories tab shows you the custom categories that you have applied to your own placement groups and/or placements for direct buying as well as the custom categories that other sellers have exposed to you for third-party buying. See Content Category Targeting for more information.
Click the Custom Categories tab to include or exclude categories in the floor rule.
Important
When targeting more than one custom category, the categories have an OR relationship. For example, if you include "Custom Category 1" and "Custom Category 2", you will bid on inventory that is in either category. The inventory does not need to be in both categories.
Target universal categories
By default, your campaign will target all universal categories. However, you can narrow your targeting to include or exclude specific universal categories.
Note
Universal categories are defined by Microsoft Advertising. When Microsoft Advertising reviews inventory, we apply these categories based on the inventory's content. For example, a car dealership placement group would be assigned to the "Autos & Vehicles" category. Sellers can apply universal categories when self-reviewing inventory as well.
Click the the Universal Categories tab to include or exclude universal categories in the floor rule.
- Click Categories to see the top-level universal categories. You can either include or exclude top-level categories or drill into a category to view its child categories.
- Click Sub-Categories to see the child universal categories in the context of their parent categories. You can either include or exclude sub-categories. Note that when you exclude a top-level category, its sub-categories are not available for further inclusion or exclusion.
Important
When targeting more than one universal category, the categories have an OR relationship. For example, if you target the "News" and "Finance" categories, you will bid on inventory that is in either category. The inventory does not need to be in both categories.
Inventory targeting summary
To view a summary of the targeting you have applied to this rule, click the Summary tab. To continue editing, return to any of the other tabs, or click Add to close the Inventory targeting dialog and save all targeting.
Page properties targeting
When creating a floor rule, you can target users based on the position of the tag on the page or based on values passed in the query string of the ad call.
Tip
Since tag position and query strings are passed by the seller, these targeting options are therefore most often used when buying direct inventory. For more details about using query string targeting, see Query String Targeting via Placement Tags and Segments.
From the Create New Floor Rule or Edit floor rule page, locate Targeting. Next to Page Properties, click Edit.
See Page Properties Targeting for details on setting up your page properties targeting.
Size targeting
When creating a floor rule, by default, all sizes of inventory are included. you can target inventory of one or more sizes.
From the Create New Floor Rule or Edit floor rule page, under Targeting, locate Size. Select Specific sizes... then click a size to select it for targeting. Press Shift + Click or Command + Click to select multiple sizes within the list. You can also enter a custom size by entering the dimensions in the Add a new size target boxes, and then clicking Add Size . The size you have added will be displayed under the Custom Sizes header.
Demand filtering
By default, the floor rule targets all of your demand. However, you can narrow your targeting to include or exclude specific buyers, brands, and offer categories.
Configure targeting preferences in floor rule interface
From the Create New Floor Rule or Edit floor rule page, locate Targeting. Next to Demand, click Edit.
Target buyers
By default, the floor rule targets all of your buyers. However, you can narrow your targeting to include or exclude specific buyers.
Click the Buyers tab to include or exclude specific buyers from a floor rule.
Tip
By default, you are in browse mode, which allows you to browse or search the buyers. To manage buyers by ID, click text. In text mode, type one or more IDs, separated by commas, spaces, or lines, then click Include or Exclude.
Target brands
By default, the floor rule targets all brands. However, you can narrow your targeting to include or exclude specific brands.
Click the Brands tab to include or exclude specific brands in a floor rule.
Tip
By default, you are in browse mode, which allows you to browse or search the buyers. To manage buyers by ID, click text. In text mode, type one or more IDs, separated by commas, spaces, or lines, then click Include or Exclude.
Target offer categories
By default, the floor rule targets all offer categories. However, you can narrow your targeting to include or exclude specific categories.
Click the Offer Categories tab to include or exclude specific categories in a floor rule.
Tip
By default, you are in browse mode, which allows you to browse or search the buyers. To manage buyers by ID, click text. In text mode, type one or more IDs, separated by commas, spaces, or lines, then click Include or Exclude.
Demand filtering summary
To view a summary of the targeting you have applied to this rule, click the Summary tab. To continue editing, return to any of the other tabs, or click Add to close and save all Demand Filtering targeting.