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Microsoft Monetize - Exclude competitive brands for a creative

When adding creatives, you can apply competitive exclusions from the Competitive Exclusions (optional) section to prevent creatives with competitive brands from serving alongside each other. You can exclude a maximum of 25 brands for each creative.

You can exclude a maximum of 25 brands for each creative. You can also set brand exclusions at the advertiser level. For more information, see Competitive Exclusions.

  1. Click in the Brand subsection.
  2. Search for specific brands and select the appropriate checkboxes.