Exchanges and aggregators
Our inventory partners include major ad networks as well as exchanges and supply aggregators (also known as SSPs). Some of our key inventory supply partners are:
- Google Ad Manager
- Microsoft Ad Exchange
- Yahoo Ad Exchange
- OpenX
- Pubmatic
- Rubicon
This section of the documentation contains reference information for working with exchanges, inventory aggregators, and other external partners. Please see the linked pages below for details.
- Google Ad Manager: Lists requirements for running ads on the Google Display Network, along with external links for more information.
- User ID Syncing with External Partners: Describes the user ID syncing process that we perform with external partners in order to identify users in ad calls coming from outside Microsoft Advertising.
- Asynchronous Usersync Pixels: This page explains the process of user syncing.