Microsoft Monetize - Buy mobile inventory
Note
This topic applies only to Standard Line Items. A new version of this document that is applicable to Augmented Line Items will be available at a later date.
There are several different ways to buy mobile inventory using Microsoft Advertising. The procedures are similar, but they vary slightly depending on how you want to buy. The documents in the Campaign Setup section show you how to set up your campaigns for each of these scenarios.
The documents in the Working with Mobile Advertisers section give you the information you need in order to work with mobile advertisers. It covers topics from running cost per install offers (also known as cost per download) to managing discrepancies. The Related Topics section below lists other documentation available in this section.
Campaign setup
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Target other networks on the Microsoft Advertising platform with your campaigns in real time. This requires setting up a line item targeting third-party mobile inventory using the normal buying workflow. Difficulty level: Easiest.
Run Rich Media Creatives on Mobile Inventory
How to set up your rich media creatives to run on mobile devices.
Working with mobile advertisers
Running Cost per Install Offers
Learn about how cost-per-install offers work, and how to set them up.
Set Up Third-Party Mobile App Install Tracking
In order to run cost-per-install offers, you'll need to integrate with an install tracking vendor. Here's how.
Run Rich Media Creatives on Mobile Inventory
Set up rich media campaigns on mobile inventory; build rich media creatives for mobile devices.
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Learn about common causes of mobile discrepancies, and how to avoid and/or mitigate them.
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In addition to our Reporting Guide, we also offer mobile-specific reports. For more information, see the Device Analytics Report and the Carrier Analytics Report.