Android SDK ad units overview

This section describes how to implement the various ad units available within the Android SDK.

Android ad units

Important

Native impression counting methodology follows the count-on-render methodology that is used for banner creatives - an impression will fire as soon as the native advertisement renders, regardless of its length of time on the screen. This will ensure greater accuracy and better deliverability, thus improving overall yield.

AdUnits	Description
Banner Ads	Enables the display of a banner ad.
Banner Native	Enables the configuration of a banner ad to return native demand.
High Impact Media	Enables the display of high impact media as banner ad.
Instream Video	Enables the display of in-stream video ads.
Interstitials Ads	Enables the display of an interstitial ad, an interactive, full-screen ad that covers the interface of the app.
Multiformat Banner Ads	Multi-Format Banner Ads supports serving multiple creative formats (RTB VAST out-stream videos and regular banner ads) through a single banner entry point.
Native Ads	Enables the return of native ad demand. Native advertising is the use of ads that match the look, feel and function of the media format in which they appear.

Interfaces

Interfaces	Description
Multi Ad Request	ANMultiAdRequest enables the user to use a single universal tag (UTv3) request to initiate multiple auctions.
Native Assembly Renderer	The native assembly renderer simplifies the use of Banner Native so that it behaves like Banner.
Publisher Id	Provides publishers with options to what action should occur when an ad request fails at the placement level.