Microsoft Invest - Page properties targeting

Page properties targeting allows you to target impressions based on the creative tag's position on the page or by using values passed through the query string in the ad call.

Note

• To enable or disable page property targeting for your seat, submit a Product Support ticket.
• As sellers provide tag position and query strings, these targeting options are typically utilized when buying direct inventory.

1. In the Targeting section of your line item, select the pencil icon in the Page Properties row.
   1. The Page Properties Targeting dialog displays.
2. Select checkboxes for the specific creative tag positions that you wish target (all tag positions are targeted by default):
   • Above the Fold - The top half of the page.
   • Below the Fold - The bottom half of the page.
   • Unknown - Undetermined location on the page.
3. Select the toggle to enable query-string targeting (all query strings are targeted by default).
   1. Choose to Include or Exclude either all or any of the query strings you wish to declare.
   2. Enter a valid query string into the text box.
   3. Select +Add Another String to add additional query strings. Repeat this step as many times as necessary.
4. Select Save.

Tip

Page Properties can be set by buyers in Microsoft Invest:

1. Above the Fold: This section of the webpage is what customers first see when they land on a page, typically considered the header.
2. Below the Fold: This section of the webpage becomes visible only after customers move further down the page.
3. Unknown: This is the default setting.