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Microsoft Invest - Explore Trader Home

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The right pane window displays the Insertion order and its associated Line items details for the advertiser selected in the left pane.

Insertion order card view

  • To enhance visibility, the right panel displays all Insertion orders associated with an advertiser. This panel is infinitely scrollable, ensuring that you never lose sight of any important data.
  • Each Insertion order card on the dashboard is color-coded, providing a quick visual indicator for any issues with its pacing status.

Note

The orange bar at the top of the card indicates pacing status: under pacing when it is less than or equal to 89%, and over pacing when it is greater than or equal to 150%.

Insertion order metrics

  • Each card displays metrics to help you assess the status of your Insertion order. The Insertion order card offers easy access to the pacing health and requirements for successful delivery of your campaigns.

  • Each Insertion order card serves as a snapshot of an individual Insertion order, providing key performance metrics at a glance, such as pacing, yesterday's spend, and today's spend.

  • You can customize the metrics in each card using the Modify Cards button on the top right corner, allowing customization with up to 5 different custom metrics.

    Standard metrics

    Metrics Description
    Pacing The lifetime pacing budget for the insertion order.
    Last Hour It defines the time period for the data extracted for the report in the last hour.
    Yesterday It defines the time period for the data extracted for yesterday’s report.
    Today It defines the time period for the data extracted for today’s report.

    Custom metrics

    Metrics Description
    CPA Payment per action.
    CTR The click-through rate – the ratio of clicks to impressions, expressed as a percentage.
    CPM Payment per 1000 impressions.
    CPC Payment per click.
    Margin Cost (what you spend on inventory) plus a percentage of what the advertiser spends.

  • In the Trader Home, each Insertion order card features a “Favourite” option. This enables you to quickly bookmark your most important or frequently accessed Insertion Order by selecting the “star” icon at the bottom of the card.

Sort and filter

  • By default, the Insertion order list is sorted by “Recently Modified” and filtered on "Active" state, making it easier to manage and analyze your campaigns.
  • Users can further customize the view by using filters, enabling refinement of the Insertion order list based on:
    • Status: - active - favourites
      • Recency:
        • Recently Created
          • Recently Modified
      • Pacing:
        • Ascending
          • Descending