Microsoft Invest - Daypart targeting

You can target users based on the day and time when they see impressions. In the Budgeting and Scheduling section of an ALI, select the pencil icon next to Daypart.

By default, all days and times are targeted. On the Daypart Targeting dialog, you can narrow your targeting by drawing the blocks of time during which you want to reach users. Also, you can define whether targeting should be based on each user's timezone (as determined by the user's browser) or by a specific timezone, regardless of user.

Tip

Once you've drawn a box, you can drag the lower right corner to adjust the width and height of the box to cover the days and times desired. Overlapping and adjacent daypart boxes will be merged automatically.